In the last 10 years the virtual market has grown exponentially, being more and more common to make any type of purchase online, it makes it easier for the seller and the buyer to buy or sell any product, from the comfort of their home or from their phone cellular.
If you are starting a business or want to expand the range of customers you can reach, having an online store or “e-shop” is the most feasible and accessible way to achieve it, since you can have multiple online platforms to offer your products, you can even have your social networks to do it.
What you need to create your ecommerce
The main questions you ask yourself when setting up an online store are: What am I going to sell? Who am I going to sell it to? And what will my business model be to follow?
Setting up an online store is not as easy as it sounds since you must carry out a prior market study, to know how convenient or feasible it is to offer the product you want, find a business model that fits with what you offer and who you want to sell to. this product, find the suppliers and negotiate with them the purchase of merchandise.
After all the aforementioned, it remains to find or create the website where you can set up your online store, and start selling.
Now we will focus on what you need to start your virtual store:
Choose or create the name of your online store and the domain it will have
Both the store name and the domain name should be easy to write and pronounce as this will make it easier for customers to remember it.
It is important that the domain has a keyword, in this way you can have web positioning when conducting an internet search.
The hosting page for your online store
It is one of the most important steps since hosting will be the only investment you make when creating your e-shop , this must be fast, since a page that takes too long to load, can tire customers and they abandon, in addition to the longer it takes to load, the lower it will be in Google searches.
By having quality hosting you can also make sure that there are no server outages and that your store can work 24 hours a day without problems, one of the best sites for this is ” Shopify “, since it offers everything you need to that you only worry about selling.
Choose a dropshipper
A dropshipping is a service in which our supplier sends the product that we purchase directly to our customers once they make the purchase in our online store.
Flexible payment methods for your customers
By including a greater number of payment methods, you will be able to give your customers greater ease when making a purchase, either with a credit card, bank transfer or PayPal, this can generate more confidence in the most distrustful or reluctant buyers .
Custom store design
This usually gives customers more information and comfort when visiting the page, seeing that you take the liberty of specifying well what you offer in each product and that it is not only the same text for everything.
In addition to this, you can offer the services of your online store on your social networks such as Facebook and Instagram, since these are the most used worldwide and offer you the possibility of maintaining direct contact with your customers to meet their requests.